Hi There,

Welcome To Raali!

Emerging from the glorious dunes of the Thar comes Raali, a blend of age old tradition and contemporary flair. Raali is committed to slow fashion: our passion lies in creating pieces that have longevity, that appeal to the eye, to the mind and to the soul.

‘A Note From The Founders’

Born in Jodhpur (and brought up in Jaipur), our founder, Vibha Bishnoi, is an artist at heart. Years of informally pursuing and practising fine arts and crafts along with a love for sewing, embroidery, textiles, colors and silhouettes, led her to conceptualize and work towards creating Raali.

Vibha started out with her focus on the traditional Raali i.e. gudari (a handquilted layered mat), a much loved and sentimental possession she received from older aunts and grandparents, when she had her children. Customarily, a Raali is lovingly crafted by older women in the family and given as a gift to new mothers. This concept revolves around love, tradition, passing down values, and upcycling pre-worn fabrics to create something new, beautiful, and practical.

With the humble Raali as the origin of this journey, Vibha seeks to explore various traditional crafts and collaborate with artisans across India, with a view to crafting products that seamlessly blend into contemporary homes while preserving the essence of age-old craftsmanship.

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‘Why Raali?’

Every Raali creation is a labour of love, meticulously crafted by skilled artisans who breathe life into our designs with their expertise and dedication. Our collections honour the rich heritage of the Thar while embracing modern sensibilities, offering you a unique blend of cultural authenticity and refined aesthetics.

Indulge in our artful tablescapes, luxurious home textiles, serene sleepwear, classic apparels and delicate heirloom baby bedding. Experience the essence of Raali—grounded luxury, timeless beauty, and a soulful connection to the past and the future. Discover the art of slow living with Raali and embrace a world where every detail matters.

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‘Design Philosophy’

From the heart of the Thar desert, Raali emerges as a paean to the beauty of age-old traditions intertwined with contemporary elegance. At Raali, we are deeply committed to the principles of slow fashion, celebrating craftsmanship and sustainability. Our passion lies in creating pieces that transcend time, appealing to the eye, engaging the mind, and nourishing the soul.

We believe in the power of thoughtful, sustainable fashion that respects both people and the planet. We follow the highest standards of ethical manufacturing and intentionally produce pieces in small quantities. By choosing Raali, you join us in supporting indigenous artisanal communities and preserving traditional crafts and techniques. Our pieces are not just products; they are stories woven into fabric, each one carrying the legacy of the desert and the spirit of our artisans.

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LEARN ABOUT THE

Raali Mission

responsibly made

HEIRLOOM quality

RELIABLE

rooted in tradition

handmade by women

Originating from the local desert dialect of the Thar, the word 'Raali' refers to a hand-quilted mat made from layers of repurposed fabric. The Raali symbolises a lifestyle of upcycling, transforming pre-existing fabrics into cherished heirloom pieces passed down through generations. Inspired by this centuries-old mindset of repurposing, Raali aims to reinterpret the infinite horizons of the desert through evocative and emotive aesthetics.

Raali was founded to preserve this unique vernacular craft. Recognizing the Raali as an heirloom piece passed from one generation to the next, we at Raali strive to make this special custom accessible to everyone. Through a slow, collaborative approach to design, engagement, and community building, we showcase our commitment to reviving traditional practices, ensuring responsible production, and creating products infused with years of tradition that withstand the test of time.

Customarily, a Raali is lovingly crafted by older women in the family and given as a gift to new mothers. This concept revolves around love, tradition, passing down values, and upcycling pre-worn fabrics to create something new, beautiful, and practical. At Raali, we embrace a modern take on traditional desert aesthetics, crafting products that seamlessly blend into contemporary homes while preserving the essence of age-old craftsmanship.

Each Raali piece is a labour of love, embodying the warmth, care, and meticulous attention to detail of its makers. Our collections range from artful tablescapes and luxurious home textiles to serene sleepwear and delicate heirloom baby bedding. Every item tells a story of cultural heritage and sustainable luxury, offering a touch of timeless beauty to your home.

By choosing Raali, you join us in supporting artisanal communities and preserving traditional techniques. Our pieces are not merely products; they are stories woven into fabric, echoing the legacy of the Thar desert and the spirit of our artisans. Experience the magic of Raali—where heritage meets modernity, and every piece is a celebration of love, history, and sustainability.